15: Gratitude Is a Growth Strategy: Rethinking How You Walk Into Every Call
Most business owners stay laser-focused on the doing — the calls, the deals, the marketing, the day-to-day operations. But according to Marie and Anne-Marie, the real superpower hiding underneath all of that momentum is something far simpler: gratitude. In this episode of Partnerships on Purpose, Marie and Anne-Marie unpack why the mindset a person brings to a partnership call matters just as much as the strategy behind it, and why gratitude — not hustle — is often what makes deals actually convert.
What You'll Learn
Why gratitude and fear can't occupy the same mental space, and what that means for how partnership calls actually unfold
How a founder's simple reminder to his team — “four months ago we were doing this manually” — can shift an entire room from stress to appreciation
Practical, low-lift ways Marie and Anne-Marie build gratitude into their mornings before they ever open a laptop
Why showing up grateful to a partnership call, whatever the outcome, changes the result
Episode Highlights
Marie opens the episode by naming gratitude as an underused superpower in business, explaining how showing up with appreciation rather than urgency changes how deals convert.
Marie shares a story from a client's business, where a co-founder stopped his team mid-spiral to point out how far they'd come — from a fully manual process to an automated system in just four months.
Marie references a Tony Robbins gratitude session and the idea that anger and fear cannot coexist with gratitude, while Anne-Marie describes how a screen-free morning ritual changed her stress levels and her energy at her desk.
Marie and Anne-Marie connect gratitude directly to partnership calls, describing it as its own form of relationship capital, and Anne-Marie shares how a cold outreach call turned into an ongoing collaboration once both people recognized how grateful they were to have met.
“Anger and fear can't live at the same time as gratitude and gratefulness.” - Marie
Links Mentioned
How to Show Up episode on the technical side of presence on calls
Partnerships on Purpose episodes on vetting partnership calls
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